1.) Heather's main insight is how Mad Men approaches the reality and truth of what the "American Dream" really is, and uses it heavily in her essay so much that she rides on it the whole time. She shows to be passionate about the show and loves it to the point that she flawlessly uses the details of it in her essay.
2.) She establishes authority by talking down the wide fantasies of the american dream and talks about how down-to-earth that Mad Men is, thereby trying to put herself on equal footing to talk about it to us in a conversational term.
3.) It appeals primarily in the first paragraph how the american dream has become very broad and not tailored to the individual's own goals, thereby making the reader interested in what alternative there might be.
4.) I've never watched Mad Men, so I cannot understand the deep connection to the characters and their points and depth, but Havrilesky made me think that the show is worthwhile and that I may just watch it myself to get a good view and insight on what she believes is the "reality" of the American Dream.
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